Also thank you this year. By the way, the kanji that represents last year's social conditions is "Sen" . It's a perfect choice. Since the Russia-Ukraine War that started in February, there has been a series of price hikes in energy and commodities. In Europe and the United States (developed countries other than Japan), the economy is also fighting, such as raising the policy interest rate by the central bank to counter high inflation. I wrote an article about the watch situation that I was interested in last year.

[Leap forward in e-commerce]

Internet business has expanded due to the impact of the new coronavirus infection, and it is easy to imagine that people would jump at it if they were told that they could not buy it at physical stores. It seems to be a baseless worry that expensive shopping has to be face-to-face. There are also advantages for the brand side, and aggressive development is expected in the future as it can be expected to retain customers and generate high profits.

[Rolex starts certified pre-owned]

As I wrote in my previous blog, I was really surprised. Will it be possible to optimize the quality and price of the secondary distribution market and establish a de facto standard? This article also explains.

[Amazing! GS]

Following last year's "Birch", the "Kodo" constant-force tourbillon won the GPHG! It is a model that competes mechanically, not the "Japan taste" that is often found in the company's expensive models. The classic design of the symmetrical layout and the tourbillon at 6 o'clock is reminiscent of Breguet's Grand Complication 3795 and boasts a high degree of perfection.

[Battle of waterproof performance]

The Rolex Oyster Perpetual Deepsea Challenge (11,000m water resistant) announced in November has become an "insert" form of the Omega Seamaster Planet Ocean Ultra Deep (6,000m water resistant) announced in March. The sudden announcement may have pushed up the 2023 Watches and Wonders announcement to seize the top waterproof spot in 2022. Both are full of romance such as precise design, manufacturing, and development process. Is Ultra Deep realistic when it comes to actual purchase?

[I have nothing to sell...]

Some brands are constantly out of stock. We carry Audemars Piguet, A. Lange & Söhne and Parmigiani Fleurier. It is extremely rare for so many brands to disappear at the same time. In 2023, excess demand and shortage of supply will continue. Even directly managed stores are desperate to secure products. It's going to be an even tougher year for wholesalers like us.

【summary】

Last year was chaotic, but luxury watches were doing great. Watch exports from Switzerland appear to be at an all-time high. The annual "Watches & Wonders Geneva" will be held from March 27th (Monday) to April 2nd (Sunday), and the last two days will be open to the public. It seems that the watch business will continue to expand even if there is a new corona or conflict.

I wrote something similar a year ago.
https://www.eye-eye-isuzu.co.jp/archives/61418

[Mr. N's monologue]
Eye Eye Isuzu Main Store Nitta